オンラインサポート要請者の個人情報は、受け取るサポートメッセージの質にいかに影響を及ぼすか
Is a Profile Worth a Thousand Words? How Online Support-Seeker’s Profile Features May Influence the Quality of Received Support Messages
Bo Feng1
Siyue Li1
Na Li1
1University of California, Davis, CA, USA
Bo Feng, Department of Communication, One Shields Avenue, University of California, Davis, CA 95616, USA. Email: bfeng@ucdavis.edu
Communication Research, March 2016 vol. 43 no. 2 253-276, first published on December 3, 2013 doi:10.1177/0093650213510942
抄録
サイバー空間でのサポート要請に関する研究は多数あるにもかかわらず、オンライン・サポート要請のどんな特徴が受け取ったサポートの質を高めるのかはほとんどわかっていない。本実験は、ユーザープロフィールに含まれる個人情報が、サポート要請投稿への反応におけるあたたかさや丁寧さに及ぼす程度を検証した。調査の結果、プロフィールに顔写真とファストーネームIDを含むサポート要請者は、個人情報のない人より、あたたかく、ていねいなメッセージを受け取っていた。
Abstract
Although there is an increasing amount of research on support-seeking in cyberspace, very little is known about what features of online support-seeking can enhance the quality of received support. The present experiment examined how support-seekers’ use of cues to personal identity in their user profile can influence the level of person-centeredness and politeness in others’ responses to their support-seeking postings. Results showed that support-seekers whose user profile contained a portrait picture and a first name ID tended to receive higher person-centered and more polite support messages than support-seekers whose user profile did not contain those cues to personal identity.
Keywords
online forums, personal identity cues, profile, support-seeking, social presence, trust, person-centeredness, politeness
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自己開示の返報性も働いているのかもしれない。
